
OUR APPROACH
We collaborate closely with our clients to realise their aesthetic ideas and practical needs whilst adhering to their budgets. We strive to create liveable, elegant and uniquely tailored interiors. Through our personal and professional approach, we ensure each and every project is seamlessly designed and managed from concept to completion. Our ultimate goal is to provide exceptional service to each client and deliver inspired, creative and functional homes. We are here to realise your vision, whatever it may be, and our complete architectural interior design service enables us to deliver on every crucial detail. Our initial consultation allows our clients to explore the possibilities and discover how we are committed to managing every project through conceptual design, implementation and final installation.
▾ Learn Our Philosophy

OUR PHILOSOPHY
Our success is anchored in our transparent, client-led approach which allows us to forge long-lasting and valued relationships with our clients. There is nothing more rewarding for us than seeing our client’s spaces come to life and we aim to always exceed their expectations. We take great care to look after and listen to our clients and believe that a successful relationship is rooted in a deep understanding of individual goals. Our philosophy goes beyond a signature ‘house style’. It is always about allowing each project to be a reflection of its context and its unique client’s narrative, making no two projects the same. We pride ourselves in creating dynamic and layered environments that stand the test of time.
▾ Meet the CREATIVE Director
MEET THE CREATIVE DIRECTOR
Birch House is the brainchild of Dasha Popova and reflects her love of art, architecture and design. Originally from Moscow, Dasha has lived in the UK for over 20 years. Her background and love of travel affords Dasha an innate understanding of different design traditions from around the world, allowing her to create an aesthetic that is reflective of each client’s lifestyle.
Before Dasha decided to follow her passion for interior design, she worked at an international law firm for six years. Her experience as a highly motivated former solicitor, possessing an excellent commercial approach to solving problems and a proven ability to deliver outstanding work meeting a variety of specific briefs, combined with her eye for style and technical design skills culminates in the perfect storm of professionalism and creative quality.
Having decided to pursue her calling for interior design, Dasha went on to study Interior Design at one of the most well regarded design schools in the industry - KLC School of Design in London. Dasha subsequently joined an award-winning architectural interior design practice with an international client base. During her time there Dasha honed her skills working on a range of inspirational projects on London’s most prestigious streets and in enviable locations across the world.